Today, another Digital Marketing workshop was facilitated by Conor Boyce, a strategic marketer with more the 30 years of experience. This workshop was held in Dungloe and it is part of a series of workshop imparted throughout the County that aims to help local businesses develop an effective digital strategy.

He started by explaining how should be the mindset of a modern marketer and said that “a good doctor knows how to ask the right questions. Same applies for a marketer”.

He continued showcasing the importance of online presence and stated that “people are going to check about your company online before they contact you. So, you have to be visible”. “The only way to be found on the internet is by creating and publishing content online”.

During the workshop Mr. Boyce had in mind all different types of businesses present in the room and kept engaging with the all the attendees asking them questions and recommending them individualized solutions. A very important thing that he pointed out was: “you have to be able to identify what it is about your company that stands out from others”.

He highlighted the importance of bringing customers and potential customers to your website, “all the social media feeds back to your website”, and also, the importance of creating a right image and authority in your field with blogging.

If you haven’t attended yet and don’t want to miss another chance: next workshop will be on the 8th of June in Donegal Town. If you want to register, please, send an email to amaia.sanchez@ernact.eu.