Marketing Your Business in a Digital World - Workshop 4

This free workshop, part of a series of training workshops within Donegal Digital project, will introduce you to the digital marketing world and provide you with useful tools to analyse your business current situation, the customer and the market, and also to develop the right marketing plan that fits your needs. 

You will also familiarize with an extremely relevant tool to develop your online business, Web Analytics, to learn how to help boost and streamline online activities: acquisition, conversion rate optimisation and building retention.

“Where does social media fit into overall marketing / sales objectives?”, asks Mr. Conor Boyce. He recommends identifying 5 or 6 ways of acquisition. According to Boyce, the best way to develop a digital strategy is to “keep it simple, don't over-complicate things. Know your metrics”. Definitively, what you will learn by attending this workshop.
 

“Everybody needs SEO and Social Media and need to be able to be smart”, adds Mr. Boyce. To achieve this objective, each participant will undertake in-class exercises in relation to topics such as:

• Identifying top three business objectives

• Defining your business model

• Identifying most optimum target market subsets

• Identifying sources of competitive advantage

• Mapping out customer personas

• Company SWOT analysis

• Understanding your value proposition 

• Identifying Macro and Micro website conversions

Boyce is a strategic marketer who has worked in senior management positions for nearly thirty years. He was the first sales marketing manager at Marine Harvest Ireland where he helped establish a global network of importers and distributors. He also worked for Donegal Parian China and was General Manager of a large seafood processor in West Donegal.

When? The workshop will be held the 8th of June, from 09:30 to 13:00 (lunch is included).

Where? At Donegal Town Public Service Centre, Drumlonagher, Donegal Town, Co. Donegal, F94 DK6C. 

Registration: This workshop is free of charge. However, registration is essential since there are only 20 places available. Please email amaia.sanchez@ernact.eu or call 0749168212.