This free workshop, which is part of a series of training workshops within the Donegal Digital project, will introduce SMEs to digital marketing and provide useful tools to analyse their current business situation, customer and market. It will also help SMEs to develop a marketing plan that fits their needs.
SMEs will be familiarised with an extremely relevant tool to develop their online business, Web Analytics, to learn how to help boost and streamline online activities: acquisition, conversion rate optimisation and building retention.
“Where does social media fit into the overall marketing / sales objectives?”, asks digital marketing expert and workshop trainer, Mr. Conor Boyce. He recommends identifying 5 or 6 ways of acquisition. According to Boyce, the best way to develop a digital strategy is to “keep it simple, don't over-complicate things. Know your metrics”. Definitively, what you will learn by attending this workshop.
“Everybody needs SEO and Social Media and need to be able to be smart”, adds Mr. Boyce. To achieve this objective, each participant will undertake in-class exercises in relation to topics such as:
• Identifying top three business objectives
• Defining your business model
• Identifying most optimum target market subsets
• Identifying sources of competitive advantage
• Mapping out customer personas
• Company SWOT analysis
• Understanding your value proposition
• Identifying Macro and Micro website conversions
About Mr. Conor Boyce
Boyce is a strategic marketer who has worked in senior management positions for nearly thirty years. He was the first sales marketing manager at Marine Harvest Ireland where he helped establish a global network of importers and distributors. He also worked for Donegal Parian China and was General Manager of a large seafood processor in West Donegal.
Listen to Conor about the workshop.
When? The workshop will be held the 10th of November 2017, from 10.00 to 13:30 (lunch is included).
Where? At Aislann Ghaoth Dobhair, Co. Donegal.
Registration: This workshop is free of charge. However, registration is essential since there are limited places available. Please email firstname.lastname@example.org or call 0749168212.