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Marketing Your Business in a Digital World - Workshop 3

Overview

Overview

Date  25 May 2017 09:30 - 13:00
Location  Dungloe Public Service Centre Gweedore Road, Dungloe, Co. Donegal, F94 H4CF
Organisation  ERNACT
logo (4).JPG
logo (4).JPG

Aim
The primary emphasis will be on developing a digital strategy to promote your business online.
Description
What will you learn by attending this workshop?
Mr. Conor Boyce will give an introduction to the Digital Marketing Planning Process, a comprehensive and detailed overview of the entire Digital Marketing Planning process, from start to finish. This will introduce the use of useful templates and frameworks, such as, Sostac Model, Value Proposition Framework, Lean Canvas Framework or funnel metrics.

You will also familiarize with an extremely relevant tool to develop your online business: Web Analytics. You will learn how to drive strategy and how to integrate digital technologies to help boost and streamline online activities. Therefore, you will understand how to build a Digital Measurement Plan composed by: 

a) Acquisition
b) Conversion rate optimisation
c) Building retention 


About Mr. Conor Boyce
Boyce is a strategic marketer who has worked in senior management positions for nearly thirty years. He was the first sales marketing manager at Marine Harvest Ireland where he helped establish a global network of importers and distributors. He also worked for Donegal Parian China and was General Manager of a large seafood processor in West Donegal.


Check the Agenda.
This workshop is free of charge. However, registration is essential since there are only 20 places available.
To register, please email amaia.sanchez@ernact.eu or call 0749168212.
Donegal County Council Enterprise Ireland IDA Ireland Letterkenny Institute of Technology Udaras Pramerica ERNACT Failte Ireland